Since late January and early February, I have been seeing sporadic complaints about Google AdSense earnings and how they have plummeted for many publishers. I received these complaints via email mostly, but all I saw were random threads from disgruntled publishers.
A WebmasterWorld thread has a thread from over the weekend with tons of feedback from publishers on this issue. The thread creator said:
I would really like to know if anybody else has experienced collapse in CTR+ECPM+CPC-wise starting in February (Jan 31 was totally normal day).
Facts: - Same traffic - Same advertizers with the same budgets (small niche, everybody knows everybody) - Everything was rock solid the last year - Last minutes of January looks normal
... then... February starts and CTR drops 20%, eCPM 25% in one second and has stayed at the new level every since.
This is exactly the type of reports I heard via email and from several friends in the industry.
Most people in the thread are saying "me too" type of responses. But some are saying they are not seeing any drop at all. I am not sure exactly what is going on, because I have seen some examples sites that seem legit and should not have a reason to have a reduced eCPM from the looks of it.
Have your earnings with Google AdSense dropped significantly (as a percentage) in February from January?
Forum discussion at WebmasterWorld.