About 6 months ago, the Google Caffeine public preview went live. In November, they took the Caffeine preview offline and since then, webmasters have been on their toes worried about when Caffeine will go live. We had rumor after rumor with speculation that it was live, as recently as a week ago - but each time, they were false alerts.
The question people are now asking in the long WebmasterWorldthread is where is it already? What is the hold up? A good question. For all I know, it may go live a minute after I post this and make me just look bad. But let me quote you one WebmasterWorld member:
Do you remember waaaay back in late Nov./early Dec when MC told the world that Caffeine was being delayed to "save stress on webmasters before the holiday" and it would be rolled out soon afterwards?
Do you remember what I said was the reason back then?
So here's the question for you, IF as MC said Caffeine was "ready" a month and half ago, where is it now?!
We're halfway done with January...what's the hold up?
A solid question and a question that can be asked. Google does not have to answer but it is a good question. Are there major issues with Caffeine? Are there underlying flaws that will prevent what we know Caffeine to be to be launched? Can the failure of such a launch make Google look somewhat inferior to Microsoft Bing?
All questions that Google's executives and PR team would hate to have to answer. But as time goes on, these questions will begin to be asked.
Forum discussion at WebmasterWorld.