Google's FeedBurner Tagging URLs : Duplicate Content Issue

Nov 16, 2009 - 8:39 am 2 by

The Google AdSense for Feeds blog announced they will be tagging your FeedBurner feeds with Google Analytics parameter tracking. I have been seeing this for several blogs for the past few weeks already. Basically, this means, Google is appending variables to the URL.

For example, if you look at one of our latest posts, the URL is http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/KwUDQ61JSkg/021166.html. If you click it, it takes you to https://www.seroundtable.com/archives/021166.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineRoundtable1+%28Search+Engine+Roundtable+1.0+RSS%29.

The purpose is to make tracking better in Google Analytics but clearly, this is just messy. Heck, I have been linking to these URLs via the SearchCap for the past couple weeks and now it is going to get a lot worse. I am going to be linking to a URL that is not the parent URL.

This is the topic of concern at Cre8asite Forums. JohnMu from Google came into that thread to offer some SEO advice:

- Move to "#" for these parameters, which will effectively hide them from search engines. There are a few articles on this, eg http://esev.com/blog/tutorial/hiding-google-analytics-campaign-variables/

- Use the rel=canonical link element: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

- For Google, use the URL parameter handling tool to tell us to ignore these parameters: http://googlewebmastercentral.blogspot.com/2009/10/new-parameter-handling-tool-helps-with.html

In general, we'll try to figure these things out on our own (as will the other search engines), but personally I like to be in control so I'd probably try something like that.

Or you can turn off the tracking, the Google blog explains how but here is that info:

If you're not using Google Analytics, or for some other reason don't want these parameters in the requests coming to your website, you can turn off Google Analytics tracking on the "Configure Stats" page on the Analyze tab at http://feedburner.google.com.

Got all of that. You should take action, as I should as well.

Forum discussion at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Is Google Caffeine At 216.239.59.103 Data Center?