A WebmasterWorld thread has new conversation on branded links. By that, he means, getting links to your web site for your brand name. For example, if you link to this site with the anchor text Search Engine Roundtable over something like best search blog or something like that. Honestly, I'd take either, but I kind of prefer the Search Engine Roundtable link, because it is the name of this site.
Why do I personally prefer Search Engine Roundtable over best search blog? Well, if someone is reading your site and you write best search blog, they might not click over or look at the URL, so they don't know that the best search blog is the Search Engine Roundtable. But if you write Search Engine Roundtable, that might stick, so I might prefer you write that the Search Engine Roundtable is the best search blog.
Buckworks, the WebmasterWorld moderator, added his advice:
New links from quality sites would help your cause even if the anchor text isn't SEO-perfect.
Be religiously consistent about what URL you ask them to link to:
http://www.example.com/ vs http://example.com/
http://www.example.com/index.html or whatever
So, go ahead, link to us as the Search Engine Roundtable, I won't mind.
Forum discussion at WebmasterWorld.