New: Link Google AdWords Conversions To Google Analytics

May 12, 2009 • 8:41 am | comments (2) by | Filed Under Google Ads (AdWords)

eWhisper, WebmasterWorld moderator said that he sees a new feature in his AdWords account. The new feature allows him to link up his AdWords account with his Analytics account and bring in the tracking conversion data from AdWords directly into Analytics.

eWhisper said:

This feature seems to be about a week old. If you go to Google conversion tracking, there is an option for linking Google analytics goals to count as conversion types.

I personally tried to replicate this, but was unable to. I assume I am having issues linking up my accounts. In any event, here is the help document that explains how to link my Analytics goals and transactions to AdWords Conversion Tracking. I'll repeat those instructions here:

  1. Sign into your Google Analytics account.
  2. Click "Edit Account and Data Sharing Settings."
  3. Make sure you've selected at least the "With other Google products only" options under "Share my Google Analytics data..."
  4. Click "Save Changes" to finish.
  5. Navigate to the Conversion Tracking page from within your AdWords account. The Conversion Tracking page will show a message alerting you that your goals and tractionsactions are ready to be linked. Please note that it may take up to two weeks for your Analytics data to be imported into AdWords.
  6. Click "Link your Analytics goals and transactions" from the Conversion Tracking table.
  7. Select the goals or transactions you want from the list. Each listed item will have the Analytics profile name, the type of action (goal or transaction), an editable field for the action name, and pull-down menu for the action's tracking purpose. Edit the action name and tracking purpose here so that you can identify the goals once they show up in your AdWords conversion reports.
  8. Select "Link" from the bottom of the table to finish.

AdWords Conversion Tracking will then start importing the data from your Analytics account starting from the day you clicked "Link." Historical data from before this date will not be added to conversion tracking. You will begin to see your goals appear alongside your conversion data in your Conversion Tracking page and AdWords reports after approximately two weeks.

This is an obvious connection Google has made and hopefully this will make the tracking of ROI just a bit easier for AdWords advertisers.

Forum discussion at WebmasterWorld.

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