Are Corporations Capitalizing on Google AdWords in the Poor Economy?

Dec 23, 2008 - 9:13 am 4 by
Filed Under Google Ads

A WebmasterWorld member is disappointed that he as a Google AdWords advertiser is unable to bid with any reasonable price on any ads because corporations, as he sees it, are greedy and are raising bid prices. He is frustrated that these corporations are not interested in lowering their bids to a profitable level and thus his ads are not appearing given that some big company is driving up the costs.

But is that really what's happening? Perhaps there are corporations that don't care to lower their bid costs, just like the guy says. But perhaps there are corporations that fired their Google AdWords consultants or Internet Marketing type people and they simply forgot to regularly review the Google AdWords accounts. That means there are hundreds of thousands of wasted dollars on ads because the companies are not evolving with the times. That's more likely in this scenario.

What do you think?

Forum discussion continues at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: Poll: I Want A Link In The Top Paragraph Please