Want To Rank Well? Provide Really Poor Customer Service

Oct 8, 2008 - 7:40 am 2 by
Filed Under Link Building

A WebmasterWorld thread shows how a webmaster is sad that his competitor out ranks him. This webmaster is upset because he feels his competitor is outranking him due to the number of complaints his competitor has. Since he has so many complaints, he is getting many links from people pointing to his site, complaining about him. The links are helping the site rank higher and thus get more complaints, which leads to more links.

Here is the webmaster's complaint:

One of my competitors has apparently scammed lots of people. So webmasters and forum participants post things like "Beware of X Y Z. They took my money and I never heard from them again!" Where X Y Z is a very lucrative keyword. X Y Z's site sucks really bad, and it has practically no value for that keyword, but they are still ranked #2.

In fact, by having those anchors and being ranked so high, they get to scam more people!

Clearly, there can be other factors this webmaster is missing. But there is no doubt, that honest reviews, good or bad, can lead to good quality links. Even if the review is bad, it would be hard for Google to say - hmmm, this is a bad review, I'll rank the site lower. In fact, Google tends to like negative reviews high - or at least, those are the type of sites that get a lot of attention from me.

I wish I had more time to delve into this thread but it does make for a good discussion.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google Now an Amazon & iTunes Affliate Via YouTube