The Google Keyword Tool is Useless for SEO, and Here's Why

Jul 16, 2008 - 10:10 am 14 by

Michael VanDeMar wrote an interesting post on his blog about the uselessness of the Google Keyword tool for SEO. He explains that while we reported that the tool is showing keyword numbers, it still isn't helpful. His rationale is that the numbers refer to PPC search behavior only, not overall search behavior, and then he explains how past research has given him this perception. He writes:

For instance, for [birthday poems] the tool gave a number of 27,100 (which would be an average of 903 searches per day) and bidding on that keyword for 3 days gave me 2,411 impressions (or 803 impressions per day). This is fine and dandy if I am only concerned about getting traffic from AdWords, of course. The thing is, if I rely on this data for my SEO efforts I will at best be most likely wasting my time.

Interesting analysis. Jill Whalen admits that the numbers seem rather high but it now makes sense because they use the content network in their numbers.

Forum discussion continues at Sphinn.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Local Search

Apple Maps Listing Permanently Closed Over Missing Business Hours & Address

May 22, 2024 - 7:11 am
Previous Story: Viacom Lays Off Demands for YouTube Viewing Records