What Is Google's Trust Algorithm in Search?

Jun 13, 2008 • 8:30 am | comments (0) by | Filed Under Google Search Engine Optimization

Chris Boggs featured a WebmasterWorld thread when I was away. Chris focused on sharing some of the theories behind Google's trust factors. I wanted to possibly highlight this thread one more time and ask for you to chime in.

We all know that Google has various minus X penalties and most of us believe that your ranking can drop based on how Google trusts your site, as a whole. This WebmasterWorld asks that SEOs and Webmaster put their heads together to come up with some theories on what factors Google might use to apply a Minus X penalty to a site.

Factors might include:

  • Site Age
  • Age of incoming links
  • Type of links coming in
  • Outbound links
  • PageRank
  • Site content
  • And much more...

That list can go on and on. Of course, it is almost impossible to come up with a full list and then even harder to isolate each variable and test the weight that Google applies to each. But why not try and give it a try. We had some SEOs try this in the past, but we need more to give it a try in the future.

So join the discussion at WebmasterWorld.

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