Mike Grehan wrote an article on the future of SEO and shared his thoughts on Search Engine Watch Forums. Perhaps most importantly, Mike talks about the personalization of search among different verticals and how social search will have a predominant impact on the future of search in the next five years. He notes in the forum discussion that there's an advantage (perhaps an unfair one at that) because of some people having access to the web over others and poses the following question:
Should search engine ranking algorithms continue to be based only on the data they have about people who happen to have web sites and therefore have text pages and can link to others. Or is the voice and opinion of the end user now being heard much more clearly?
It's an interesting dilemma, but I think having a website means that you have a vested interest in the growth of the Internet (whereas if you didn't maintain/own a website, your motives are different). But that's just me. What about you?
Forum discussion continues at Search Engine Watch Forums.