Do You Vary Anchor Text in Your Search Engine Optimization Efforts?

Feb 8, 2008 - 9:14 am 5 by
Filed Under Link Building

A Search Engine Watch Forums thread asks whether it's useful (or detrimental) to vary your anchor text. Should anchor text be differentiated?

The answer is yes. As AussieWebmaster says, "always vary your anchor text."

Is there a sweet spot? Not really. But what you should do is make sure that the anchor text is well optimized (you can use a thesaurus, for example, to find other reasonable search terms) and that you're not too spammy. The links should look natural, not unnatural.

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: The Search Industry Celebrates Chinese New Year 2008