Daily Search Forum Recap: January 17, 2008

Jan 17, 2008 - 6:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Why You Should Tell Your Clients About Your SEO Tactics
    A Search Engine Land post discusses why it's useful to share SEO tactics with your clients. It's not about holding "intellectual property" to yourself. It's about empowering the client. And there's no harm in it. Here's why. For one thing, even if you provide information to your clients, SEO is constantly evolving so it will still be your responsibility to keep up the pace. But still, there's a benefit of knowledge transfer. With the constant
  • The Google AdSense "No Login" Experiment
    There are a few people who log into their Google AdSense accounts everyday. Call it an addiction, if you will. To many, it really is nothing more than one. So a Google AdSense publisher decided to take a vacation from logging into AdSense and reported his findings back to us. What did he note? His earnings were better than expected, though he doesn't think it has anything to do with not logging in. He also
  • Google Partners with Twitter and Facebook for Emergency Relief
    A CNet article talks about an initiative to spread information about disasters and recovery. The project is called Innovative Support to Emergencies, Diseases and Disaster (InSTEDD) and is being funded partially by a $5 million grant by Google's charitable organization (Google.org). The goal is to use services such as Twitter and Facebook to coordinate rescue responses and to hopefully save many lives in the process. At its launch Thursday, the InSTEDD Web site will also
  • Yahoo Shows Why Google PageRank is Broken
    Bill Slawski recently wrote an interesting post entitled Yahoo Replaces PageRank Assumptions with User Data. In the article, he discusses a "User Sensitive PageRank" patent application filed by Yahoo that addresses the flaws with PageRank. These flaws include the assumption that all links are created equal, bored surfers don't go to random pages, bored surfers don't always go to only trusted pages, pages change value at different rates, and sometimes PageRank calculations cheat. The Yahoo
  • Microsoft adCenter Launches adExcellence Accreditation in UK
    WebmasterWorld moderator, Receptional, says in a WebmasterWorld thread that Microsoft has invited him to participate in the adExcellence accreditation program in the UK. It seems like it was just launched, however we did expect an adExcellence UK launch in 2007 and not 2008. I guess being 15 days late isn't all that bad. In any event, we first began hearing about this program in April 2007. You can sign up for the UK program over
  • Microsoft's Live Search Still Can't Work Out 301 Permanent Redirects
    We have been reporting about Microsoft's issues with handling 301 permanent redirects since September 2006. We came back to the issue this past December but still, Webmasters are complaining at the lack of support for 301 redirects in Microsoft's Live Search. A 301 redirect typically tells a search engine that page A (old URL) moved permanently to page B (a new URL). A search engine will see that 301 status code and log that the

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