Microsoft adCenter Provides More Information Regarding Rejected Keywords

According to Brent in the Search Engine Roundtable Forums, Microsoft adCenter is now providing more information into why they are rejecting keywords.

Some of the reasons are:

• Too much ad text (keyword parameter use exceeds character limits)
• Landing page content not relevant
• Website contains forbidden content - Content guidelines
• Incorrect ad format - Style guidelines
• Not enough ad text - The combination of ad title and ad text is less than 6 words

Forum discussion continues at Search Engine Roundtable Forums.