Ask.com Markets on Google to Lure Visitors to its Own Search Engine

Apr 6, 2007 - 11:00 am 2 by
Filed Under Ask.com

A Cre8asite Forums member references a Google Groups thread that suspects that Ask.com is trying to promote its search engine by running AdWords campaigns on Google for a user's own business.

On Cre8asite, the member says:

Ask.com is paying "partners" for visitors that click on a tagged link to a search query - I don't know about you, but that's just asking for abuse (link-spam bonanza)...

The Google Groups member is not at all too happy that his business searches are being subverted by Ask.com:

www.Ask.com are using our company name on www.Google.com in an ad that directs to www.Ask.com. When this ad is clicked on, it goes to the www.Ask.com search engine where searches for the keyword 'silverstall' appear. The adword was evidently taken out by their affiliate marketing company which is behind the recent 'information revolution' corporate advertising masquerading as a social movement. In our area it has totally backfired with the local students union, who witnessed yesterdays fracas, warning students not to use 'ask'. We have warned Ask that we will publish the security videos of yesterdays harrassment on the net and i've a feeling that we will be left alone from now on.

Another user echoes this sentiment:

I read how a cafe window was kicked in when they refused to allow Ask.com posters being handed out so you are not alone Silverstall in experiencing the atrocious behavior of a campaign that is going down as one of the biggest marketing blunders of the year.

Danny wrote in just a few days ago on Search Engine Land about the Wall Street Journal coverage of this campaign. The end result seems pretty negative, with one user feeling that an "inferior search engine" is misleading the masses.

We've seen Ask.com advertise on Google many times. Are the aggressive marketing campaigns of Ask.com in the UK ethical? Forum discussion continues at Cre8asite Forums and Google Groups.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am
Google

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: Yahoo Announces Alpha Personalized Search