Google To Show AdWords Advertisers Where Contextual Ads Are Displayed

Feb 27, 2007 - 7:54 am 1 by
Filed Under Google Ads

Ever since the launch of Google AdSense, AdWords advertisers always wondered which sites their ads were running on. Google added opt out methods; to opt out of the content network and later to opt out of specific sites. But they never showed you a list of sites your ad would appear on.

That appears to be changing. Jennifer Slegg wrote Google AdWords To Show Advertisers Exactly Where Their Contextual Ads Are Displayed at Search Engine Land and has more details at her blog JenSense.

She explains that a New York Times article from Kim Malone says "Google will begin listing all publisher websites where AdWords advertiser's ads are being run."

In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs, Ms. Malone said. She added that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google’s entire network.

Very cool!

Overall, most AdWords advertisers are thrilled. I suspect some AdSense publishers are not.

But I think this is a great move by Google. Who knows, maybe some of the large competitors will beat Google to implementing this?

Forum discussion at DigitalPoint Forums and WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Testing Special Video AdSense Units?