MIVA + Google = Poor Traffic?

Jan 5, 2007 - 8:30 am 1 by
Filed Under Google Ads

A thread at WebmasterWorld and later a blog posting at Search Engine Watch draws attention to a document filed by second tier PPC, Pay Per Text and Pay Per Call network MIVA. In the document, it mentions a new partnership with Google to display AdWords on its network when they have spare inventory available. The deal follows the company’s non-renewal of a similar agreement previously made with Yahoo.

MIVA (a former e-commerce software) was acquired to primarily form a shell company and central brand after the merger of FindWhat and eSpotting in 2005. eSpotting was the first PPC network in Europe, and used to run the European advertising on Yahoo’s network before the search giant acquired Overture (now Yahoo Search Marketing).

Some AdWords users are unhappy about the decision, citing MIVA’s “poor quality traffic” as a possible threat to their Google AdWords conversion rates. Although I haven’t used the MIVA network personally, I have heard that it can be a good quality traffic source for certain verticals. In the UK it seems to have excellent conversion rates when marketing towards the “Chav” demographic. These are mostly low income households, who buy products and services such as high-rate loans, mortgages and cheap last minute holidays.

Further discussion on the pros and cons of the deal can be found at the WebmasterWorld forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 25, 2025

Mar 25, 2025 - 10:00 am
Google Maps

Google Business Profile Setup Stuck At Phone/Website Screen

Mar 25, 2025 - 7:51 am
Bing Ads

Bing Puts Ads Within Features Snippets Named You Might Also Like

Mar 25, 2025 - 7:41 am
Google Ads

Google Local Service Ads Tests Removing Green Screened Checkmark

Mar 25, 2025 - 7:31 am
Google

Google Promoting AI Mode With Banner Ad In Search Results

Mar 25, 2025 - 7:21 am
Google Ads

Google Merchant Center Click Reporting To Change Next Month

Mar 25, 2025 - 7:11 am
Previous Story: Best Search Marketing Blog Award From Search Engine Journal