Yahoo! To Reorganize; Where Is Search In Yahoo!'s Future?

Dec 6, 2006 - 7:45 am 0 by
Filed Under Yahoo News

Last night, the news broke after many rumors about Yahoo!'s CEO possibly leaving, that COO, Rosenweig is resigning (not the CEO) and that Yahoo! is going to "reorganize." Danny posted the news at Search Engine Land with the press release, here is a snippet of that.

SUNNYVALE, Calif., Dec 05, 2006 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced a reorganization of its structure and management to align its operations with its key customer segments -- audiences, advertisers and publishers -- and more effectively leverage Yahoo!'s significant strengths to capture future opportunities for growth.

I guess that internal memo about peanut butter was a hint to what is to come.

But where does search fit into "audiences, advertisers and publishers?" That is the question, Google's Matt Cutts is asking at his blog.

Dude, that was all one sentence. Sounds like Lloyd Braun and Dan Rosensweig will be leaving, and Yahoo will form three main groups: audience, advertiser/publisher, and technology. I’m not sure whether search would fall under the audience group or the technology group.

Of course Yahoo! can easily drop search into pretty much any or all of those buckets, "audiences, advertisers and publishers," if they wanted to. But I think this release and change at Yahoo! warrants a blog post over at the YSearchBlog, don't you? :)

Forum discussion at WebmasterWorld.


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