The use of forums and blogs as a platform for customer outreach and communication is common practice by Search Engines such as MSN, Google, Yahoo, and Ask. It can be argued that this is one of the many ways that search portals have provided an example to other major corporations about how to effectively use the Web to conduct public relations efforts.
Short threads at WebMasterWorld Forums and Search Engine Watch Forums from last month indicate that this practice is becoming more specialized, with MSN providing a new separate employee to address Europeans that seek additional information about their adCenter product. WMW Moderator "Receptional" introduces the latest MSN forum outreach specialist:
AdCenterEU has joined the forums to provide a European “voice” for MSN. He will compliment AdCenter411 in the US and will hopefully mean that we don’t always have to wait for America to wake up if something urgent hits the boards.