In previous blog I had reported about Overture Mexico being launched between August and September, but nothing has happened yet. Most likely it wil be delayed to early October is my hunch.
Last week while I was in Mexico CIty I was able to meet lots of great people that are doing a big effort in growing the search marketing industry. Amongst them, I came across the rummor that the company is scheduled to throw a reinaugural ceremony (party) for it's efforts to present the new Paid Search model in the Yahoo! Mexico office now headed by Rafael Jimenez who reports to Peter Celeste, Latin America Manager.
So, which brand will be used for this effort?
Will TeRespondo remain to have a very strong brand in Latin America and they might be keeping that name? I'd be very happy for Juan Diego Calle and Danny Echavarria to see their brand prevail. Nothing official yet, so we'll soon find out.