London Bombings Lowers AdSense Impressions

Jul 7, 2005 • 9:47 am | comments (1) by | Filed Under Google AdSense
 

Many of you are aware of the terrible London Bombings, where MSNBC reports 40 dead so far. Danny Sullivan set up a News Sources On London Bombings at the SEW Blog. In addition, many of the SEO Forums have support threads on this terrible terrorist attack; including Cre8asite Forums, WebmasterWorld and Search Engine Watch Forums.

But a new thread in the WebmasterWorld AdSense forum came about due to this news, Does Al Kaida ruin impressions and EPC? In this thread AdSense publishers are reporting lower impressions, lower EPC and lower CPM but average CTR. Most believe its due to this attack. The global affect of a terrorist attack.

I hope it doesn't insult anyone to have posted on this sensitive topic with a SEM twist. That was not my intention and I hope the numbers of deaths and injuries do not rise.

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