Expires META Tag Won't Affect Rankings

Mar 21, 2005 - 9:00 am 1 by

A thread at Search Engine Watch forums named Expired HTML Pages beating me out discusses one member, being upset that documents that are represented as being expired as ranking above his site. There is an expires meta tag that looks somewhat like <META HTTP-EQUIV="expires" CONTENT="Wed, 26 Feb 1997 08:21:57 GMT">

So should Google and other engines use this data to determine if a page should not be in the top results? As Phil Craven points out in the thread, "I've never heard of Google dropping pages because of a meta "expires" tag. They do use "last modified" information to speed up crawling, but not when it's in the page itself."

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Profile Badge - How To Add It To Your Site

Sep 16, 2026 - 2:59 pm
Google

Google Search Profiles Article Design, Less Followers & Easier Login

Sep 16, 2026 - 12:00 pm
ChatGPT Ads

OpenAI Testing Sponsored Agents For ChatGPT Ads

Sep 16, 2026 - 11:03 am
Search Forum Recap

Daily Search Forum Recap: September 16, 2026

Sep 16, 2026 - 10:00 am
Google

Google Merchant Center AI Reports Live, Easier UCP & UCP Analytics

Sep 16, 2026 - 10:00 am
Google

Google Image Search Collections Save To Suggested By Al

Sep 16, 2026 - 7:51 am
Previous Story: Google Messenger For Windows Virus