Expires META Tag Won't Affect Rankings

Mar 21, 2005 - 9:00 am 1 by

A thread at Search Engine Watch forums named Expired HTML Pages beating me out discusses one member, being upset that documents that are represented as being expired as ranking above his site. There is an expires meta tag that looks somewhat like <META HTTP-EQUIV="expires" CONTENT="Wed, 26 Feb 1997 08:21:57 GMT">

So should Google and other engines use this data to determine if a page should not be in the top results? As Phil Craven points out in the thread, "I've never heard of Google dropping pages because of a meta "expires" tag. They do use "last modified" information to speed up crawling, but not when it's in the page itself."

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Local Services Ads Transitioning To Google Ads Platform

Jul 21, 2026 - 7:51 am
Google Ads

Google Updates Performance Max Doc: AI Generates Text Customization & More

Jul 21, 2026 - 7:41 am
Google AdSense

Google Ads Google Analytics Bulk Linking

Jul 21, 2026 - 7:31 am
Bing Search

Bing Tests Open Sitelinks Button In Search

Jul 21, 2026 - 7:21 am
Bing Search

Bing Tests Image Section In Shopping Panel

Jul 21, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 20, 2026

Jul 20, 2026 - 10:00 am
 
Previous Story: Google Messenger For Windows Virus