Competing With AdSense: How Can Yahoo! Come From Behind?

Mar 9, 2005 - 6:10 pm 0 by

There is a new thread at WebmasterWorld named What should Yahoo do to lure adsense publishers? where members discuss what would entice them to move from Google AdSense to the new Yahoo! Publisher Network.

Here are some of the suggestions pulled from the thread: - "defined percentage split" - "option to run multiple contextual programs on the same pages" - "more payment options like direct bank deposit or Paypal" - "More detailed stats (e.g. page by page)" - "All they have to do is to offer more $$" - "Negative words filter would be a winner in my book" - "much more detailed real-time version of Google's channels" - "A huge advertiser inventory in order to deliver very relevant ads like Adsense mostly does." - "I'd like to see a program just for quality sites." - "steadiness in earnings" and so on...

Side note: I am told that this site will be one of the first to beta test the new program by Yahoo! and Overture, so that is a bit exciting.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Yahoo! Small Business Resource