Competing With AdSense: How Can Yahoo! Come From Behind?

Mar 9, 2005 - 6:10 pm 0 by

There is a new thread at WebmasterWorld named What should Yahoo do to lure adsense publishers? where members discuss what would entice them to move from Google AdSense to the new Yahoo! Publisher Network.

Here are some of the suggestions pulled from the thread: - "defined percentage split" - "option to run multiple contextual programs on the same pages" - "more payment options like direct bank deposit or Paypal" - "More detailed stats (e.g. page by page)" - "All they have to do is to offer more $$" - "Negative words filter would be a winner in my book" - "much more detailed real-time version of Google's channels" - "A huge advertiser inventory in order to deliver very relevant ads like Adsense mostly does." - "I'd like to see a program just for quality sites." - "steadiness in earnings" and so on...

Side note: I am told that this site will be one of the first to beta test the new program by Yahoo! and Overture, so that is a bit exciting.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Ad Revenue Up 14.5% With Revenue Up 24% - Biggest Quarter Ever

Jul 22, 2026 - 4:08 pm
Google Maps

Another Google Local Bug: Google Local Review Replies Not Displaying

Jul 22, 2026 - 11:44 am
Search Forum Recap

Daily Search Forum Recap: July 22, 2026

Jul 22, 2026 - 10:00 am
Google

Google Search Using Latest Gemini 3.5 Flash-Lite

Jul 22, 2026 - 7:51 am
Google Ads

Google Ads Moved Missed Opportunities From Labs To Recommendations Tab

Jul 22, 2026 - 7:41 am
Google

Google AI Mode & ChatGPT Tests Bottom Card Citations

Jul 22, 2026 - 7:31 am
 
Previous Story: Yahoo! Small Business Resource