The Search Marketing Association - North America is requesting you to voice your opinion on what you want it to do for the members (small and large) and the industry. Thread started today on SEW Forums detailing some ideas and requesting suggestions from anyone on that they feel as important for this association to accomplish. Mcanerin made some initial suggestions to start things off:
Joining the W3C? Definitions of good SEO/M business practices? Negotiated discounts? Political action? Purchasing shares in key search engine companies in order to have a shareholder vote?
Voice your suggestions and feedback for the SMA-NA over at SEW Forums.