The evening session with Danny Sullivan started off with a discussion about what categories would you want Search Engine Watch to use in determining the number and types of search marketing awards to give out. So basically, Danny Sullivan, in conjunction with Search Engine Watch and Jupiter Media will be holding a search marketing awards, just like the Webby Awards but focused on search marketing.
There is no name for the awards show yet. The categories are still being defined. There will be a small fee to enter, just to have a small barrier to entry. You will self-nominate yourself or nominate others. SEMs will probably judge the awards (not those that participate).
This is all very early in the planning stages. One of the purposes is to drive more recognition to the industry but getting big and small brands to talk about their company's search marketing success.