Comprehensive Study on Importance of Keywords in URLs

Nov 3, 2004 - 9:22 am 1 by

One of the most debated topics in the SEO community (besides for the black hat versus white hat topics) is the question; do keywords in the URL improve a page's rankings? It is funny, some top notch SEOs claim they do, while others claim they do not. A thread at Search Engine Watch Forums named Do keywords in URL influence your rank? by a WebCEO employee, provides a comprehensive but questionable study on the importance of the keywords in the URLs.

In the study, they compared "competitive keywords" and "uncompetitive keywords". The conclusion of the study reported the following:

For Yahoo presence of keywords in URL is a considerable ranking factor.

In case of competitive keywords, Google takes presence of keywords in URL as overoptimization and penalizes a page.

In case of uncompetitive keywords, Google uses this factor in its ranking process.

Please make sure to read or skim the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Bing Search

Microsoft Laying Off 9,000 Employees - 4% Of Workforce

Jul 3, 2025 - 7:05 am
Previous Story: SES Conference Locations & Times