Spending on Keyword Search Advertising Increase

Apr 22, 2004 - 11:10 am 0 by

C-Net released an article today named, Spending on Net ads jumps in 2003. The key to this article is the following quote.

The report breaks down advertising revenue by categories, delivery methods and other critera. Keyword search advertising, in which companies pay to have their ads linked to certain search terms on sites such as Google, showed the strongest growth, accounting for 35 percent of all online advertising revenue in 2003. Keyword search accounted for only 15 percent of the market in 2002.

Most other advertising formats, including display ads and sponsorship advertising, showed slight to moderate declines.

AdWords, AdSense, Overture and the PPC arena is booming!

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google Commemorates Earth Day