Anticipatory Search Is The Key To The Search Battle

Mar 15, 2013 - 8:15 am 0 by
Filed Under Bing Search

futureMicrosoft has been doing these interviews with technology news sites to try to create some buzz around their search engine, Bing. They did one at The Verge and a few others like AllThingsD.

Here is one snippet from the article I wanted to highlight:

This extension and change in user habits has Bing thinking it might be able to catch up. "The battle between us and Google is going to be over who can build understanding more quickly to serve people in a much more anticipatory way," says Microsoft's Adam Sohn.

Would you disagree?

The winner of search is determined by who builds a better anticipatory search engine? Would you argue with that?

What does it mean by "anticipatory"? A search engine that knows enough about the searcher to know what they really are looking for as the searcher starts typing. Not on an aggregate but on a more personal level.

Of course, search is very well in that direction but it has a long way to go.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for touch screen thing

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Why Google Reader Is Closing According To Former 3 Year Reader PM