Anticipatory Search Is The Key To The Search Battle

Mar 15, 2013 - 7:15 am 0 by
Filed Under Bing Search

futureMicrosoft has been doing these interviews with technology news sites to try to create some buzz around their search engine, Bing. They did one at The Verge and a few others like AllThingsD.

Here is one snippet from the article I wanted to highlight:

This extension and change in user habits has Bing thinking it might be able to catch up. "The battle between us and Google is going to be over who can build understanding more quickly to serve people in a much more anticipatory way," says Microsoft's Adam Sohn.

Would you disagree?

The winner of search is determined by who builds a better anticipatory search engine? Would you argue with that?

What does it mean by "anticipatory"? A search engine that knows enough about the searcher to know what they really are looking for as the searcher starts typing. Not on an aggregate but on a more personal level.

Of course, search is very well in that direction but it has a long way to go.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for touch screen thing


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