Video Rich Snippet Markup With Schema.org Now Preferred By Google

Feb 23, 2012 • 9:11 am | comments (3) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google Video Rich Snippet Markup

Want your video content to show up more often as a video thumbnail and play button in the Google search results? Heck, I do.

Google announced they, as well as Bing and Yahoo, have added support for schema.org video markup. All you need to do is specify itemscope, an itemtype=”http://schema.org/VideoObject”, and set the name, description, and thumbnailURL properties. Also you need to either specify the embedURL or the contentURL.

Here is a video from Google with more details on this:

Also, there is a huge help section on this at this page.

I hope to implement it here asap. I already do the video sitemaps for Google and mRSS feed for iTunes.

Forum discussion at WebmasterWorld.

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Comments:

Aaron Bradley

02/23/2012 03:24 pm

Support has not just now been "added" by Google et al. - it VideoObject was part of the original schema.org specification.  As they've done previously with other schema.org types, Google is now actively promoting structured markup of video.

joeyoungblood

02/23/2012 05:09 pm

YouTube is using this but is still using Facebook OpenGraph

Jack Reacher

01/02/2014 05:23 am

@joeyoungblood:disqus Yes ! Google still uses FB Open Graph using self hosted objects.

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