Official Site Myth: No Panda Penalties For "Official" Sites

Jan 8, 2013 - 8:18 am 9 by

official siteI love how SEO rumors and myths get started. A possible new myth is to label your site "official" or "original" of product X or on the topic of Y. By doing so, the myth is that you will escape Google's Panda algorithm because it looks for unofficial sites to harm.

A HighRanking Forum thread has a person who heard from someone else that maybe if you had an official site, it would not get dinged by Panda. Taking that one step further, how does Google know which site is official and which is not. Can you put the words official on the web site to trick Google?

See where I am going?

The truth is, Google knows official brands and it knows the link structure a brand web site will have compared to those reselling those brands. It has nothing to do with Penguin or Panda. And slapping on an "official" logo on the site won't matter because most of the official web sites do not have an official label on their web site.

Forum discussion at HighRanking Forum.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2024

Apr 25, 2024 - 4:00 pm
Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Previous Story: Google+ Hangout With JohnMu At SMX Israel