Google Shortens Title Length In Search By ~5 Characters On Average

Sep 16, 2019 - 8:24 am 10 by
Filed Under Google

Google Tip Toes

The folks at RankRanger are showing data that on average, the title snippet length shown in the Google desktop search results have gone down from 55.3 characters to 50.9 characters on average.

Of course, Google title length is purely dynamic and can show at different lengths based on tons of factors. But on average, it seems the average length of the title has dropped by almost five-characters.

Mordy Oberstein from RankRanger posted about this on Twitter and here is an updated chart from their tracking tool:

click for full size

Just to be clear, Google doesn't really like talking about the length of its snippets. So we won't be asking them about this change. It won't go anywhere.

In short, you can use whatever title tag or meta description length you want still. Rankings won't differ with this change. But your click through rate might.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2024

Apr 25, 2024 - 4:00 pm
Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Previous Story: B.B. King, The King Of Blues, Google Doodle