Google Restaurant Menu Knowledge Graph Box

Feb 12, 2014 • 8:28 am | comments (5) by twitter Google+ | Filed Under Google Search Engine
 

Searchers are noticing a new knowledge graph answer from Google regarding restaurant menus. If you search for a restaurant and add menu to the query, you may see the menu directly in the search results.

An example is searching for [red lobster menu], as shown by Moz on Google+:

Google Restaurant Menu Knowledge Graph Box

Google is somehow figuring out the structure of the menu, either by indexing the menu on their web site or getting it from a structured menu data source, and showing those details directly in the search results.

Matt McGee posted a different example on Search Engine Land.

Useful, indeed. Not sure how accurate it is but very useful.

Next up, pricing on the results, with online ordering via Google Wallet and delivery via Google Shopping. ;-)

Forum discussion at Google+.

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Comments:

Alexander Hemedinger

02/12/2014 02:10 pm

That's really neat, I like that feature!

barbua

02/12/2014 08:21 pm

Next up, pricing on the results, with online ordering via Google Wallet and delivery via Google Shopping. ;-) and next one step to penalize all restaurants in googl and sell food by google food inc only.

michael

02/12/2014 11:25 pm

interesting indeed -- but it should be disconcerting for the owners of the information. While Google might think they know where to get the information from, they will be wrong in many / most cases. Also they will not capture all menus - has anyone seen wine lists on any of the widely seen aggregators? The biggest aggregators of restaurant menu information are just that: aggregators. I think one can argue convincingly that even those with subscription models via which restaurants can update the information simply DO NOT CARE whether the information is accurate at any given point in time, presumably because their real customers are not the restaurants but the outlets for the information they propagate. There is no guarantee that the menus have been ever or are currently being maintained by the owners of the information. The example shown (Red Lobster Chicago) is without prices (and I do not see that when I do the same search), and the one posted by Matt McGee posted (Jones Philadelphia) is not up to date (comported to the one on the restaurant website. Frequent checks show that all menus, locu and others are frequently out of date. My personal conclusion is that Google should present menus from wherever - BUT: restaurants should be able to inform google of the location of the up to date menus - and should be allowed to present it how they want it, and not be subject to the commoditization and sanitization happening via the numerous, most often unauthorized carriers of outdated and incomplete information.

Jeremy Rivera

02/12/2014 11:43 pm

Keep this in mind SEOs who work on restaurant websites!

James

02/13/2014 04:46 pm

Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha

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