Should You Nofollow Affiliate Links? Probably

Jun 27, 2012 • 8:30 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization
 

nofollowYesterday, Search Marketing Expo released a snippet video of the interview with Google's Matt Cutts at SMX Advanced on nofollowing affiliate links.

Personally, I think this is Matt encouraging people (not strongly) to nofollow any link where you might earn morning, including affiliate links. But since most sites who do affiliate marketing have no idea what a nofollow attribute is, Google made sure to say they handle the majority of them.

Here is the video:

Here is what Matt said:

We handle the vast majority of affiliate stuff correctly because if it is a large enough affiliate network we know about it and we handle it on our side. Even though we handle I believe the vast majority of affiliate links appropriately if you are at all worried about it, I would go ahead and just add the nofollow because you might be earning money from that.

Should you panic and nofollow your affiliate links immediately? No. But on a slow day, why not?

Forum discussion at Google+.

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Comments:

Michael Cropper

06/27/2012 12:41 pm

If affiliate links are passing PageRank and Google can't detect this yet, then that is a bonus. I know of several websites (not going to name them for obvious reasons!) who use affiliate links as part of a very successful back link strategy.

josh bachynski (SEO)

06/27/2012 03:43 pm

how does one "earn morning" Barry..? ;p I'd like to earn some morning so I can sleep in more :-) :-)

Prince John

06/27/2012 04:02 pm

LOL

Rich

06/28/2012 12:09 pm

Michael, how is you having an outbound affiliate link on your page a back link strateggy? It is outbound, not inbound...

Michael Cropper

06/29/2012 12:45 pm

Hi Rich, you have misunderstood what I said - it is totally the opposite of the point I was making. Maybe I should have explained better :-) For example, if an affiliate links back to the main brand website then the main brand can benefit from this, if the affiliate URLs on the brand website have been set up in a smart way.

Jonny Ross

07/21/2012 04:05 pm

Thanks for the tip, worth doing as dont believe there is anything to loose!

Niclas Grünberger

09/13/2013 08:08 pm

"I know of several websites (not going to name them for obvious reasons!) who use affiliate links as part of a very successful back link strategy." Could you please explain how this is done?

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