Search Engine Strategies 2006 China Archives

Speaker: Stephen Noton (Adverted)
Position: Senior SEM/SEO Consultant

While Google's been around for just 7 years, Stephen already has 8 years of relevant SEM/SEO experience. Qualified Google Advertising Professional and is an Official Yahoo! Search Marketing Ambassador.

Continue reading "Successful Site Architecture - SES China Day 2"

NOTE: I'm not posting verbatim. It's in the first person because it's easier for me to write that way ;) also, some of the Mandarin to English translations made no sense to me and were conveniently left out. I should really start learning Mandarin.

Speaker: Johnny Zhu (Google)
Position: Client Services Team Leader

Johnny starts out with a personal disclaimer "this is my personal view, not Google’s...yadda yadda yadda". But I think he's preaching standard Google information. Some of his examples look very US-centric, e.g. social security number.

Continue reading "Perfecting Paid Listings - SES China Day 1"

NOTE: I'm not posting verbatim. It's in the first person because it's easier for me to write that way ;)

Speaker: Dale Hursh (Smart Search Marketing)
Position: CEO
Moderator: Inway Ni

The main group breaks into 2 focus groups: the Fundamentals Track and the Advanced Track. I stayed to watch the Advanced topics initially.

Why do we need to convert?

1. get the ROI.


2. competitors are getting valuable marketing data, so should you.

Continue reading "Creating Compelling Ads and Landing Pages - SES China Day 1"

NOTE: I'm not posting verbatim. It's in the first person because it's easier for me to write that way ;) also, some of the Mandarin to English translations made no sense to me and were conveniently left out.

Speakers: Chris Sherman, Yu Yang (CEO - Analysys International) and Peter Lu (Senior Analyst - China Internet Network Information Center)

Chris talked about SEO 101 stuff so chose not to cover it since I assume most SER visitors are already familiar with it. The auditorium was packed. From my conversations with Chinese business owners, there's a genuine interest in SEO/SEM. Chinese business owners believe that for their brick and mortar businesses to thrive, their websites must be seen by more and more buyers.

Continue reading "Introduction to Search Engine Marketing: A Global Perspective - SES China Day 1"

NOTE: I'm not posting verbatim. It's in the first person because it's easier for me to write that way ;)

Speaker: Jack Ma (Yahoo!/Alibaba)
Positions: CEO Yahoo! China, CEO/Founder of Alibaba
Moderator: Chris Sherman

Tell us about Yahoo! China.
Yahoo! has been in China for 8 years but we still needed to stabilize the management team and we did that. We’re positioning Yahoo! China/Alibaba to help businesses go online (everyone’s clapping! Jack Ma’s obviously a celebrity in China). When we took over, development of SE technology should be fast. I didn’t change a lot. Yahoo.com.cn acquisition. SE is a tool. It should serve Alibaba users. In ecommerce we lack SE. We took over Yahoo! believing that. Do we develop portal? Or do we develop SE? SE is a very important support to e-commerce. Well we still have 95 years to do it, if we can’t do it this year or next year.

Continue reading "Jack Ma Keynote Address - SES China Day 1"

NOTE: I'm not posting verbatim. It's in the first person because it's easier for me to write that way ;)

Speaker: Johnny Chou (Google)
Position: Greater China President of Sales and Business Development
Moderator: Chris Sherman moderating

Johnny Chou starts out by mentioning that this is his first SES conference. 4-5 other China Googlers are speaking. Thank You’s are in order. Johnny would like to thank Google’s content partners and media friends in China. He says there are lots of things in store for Google in China. New products are coming in September. Google will continue to recruit the best Chinese talents.

Continue reading "Johnny Chou Keynote Address - SES China Day 1"

I'm here in Nanjing and quite excited to begin my coverage of the Search Engine Strategies China conference for SERoundtable.com. Unfortunately, Internet access is only available at the hotel so I'll be able to post the transcripts at night.

The highlight for Day 0 of SES China was the Networker's Party held last night (March 16, 2006). Lots of Chinese Internet professionals and some SEO expats in attendance. Here are some photos I took of the event.

Continue reading "SES China Day 0"

I wanted to let you all know that we will be covering SES China 2006 live at this site, like we do with most of the Search Engine Strategies conferences. I personally will not be in China, but we have a volunteer who will be providing the detailed and immediate coverage of the sessions, as they happen, in China. The event will take place March 17-18, 2006 in Nanjing International Exhibition Center, Nanjing, China. The event is in both Chinese and English, so it should be interesting.

Our correspondent who will be covering the event is Marc Hil Macalua. He will be posting under the name macalua. Marc Hil Macalua is Director of Development for one of the leading contact centers in the Philippines. When not busy with enterprise IT project management duties, he’s out there helping people earn decent incomes online through two Internet marketing focused properties: his Macalua.com blog and the SEO Philippines mailing list. Marc holds a B.S. in Communications Technology and a Minor in Marketing, both from the Ateneo de Manila University. More information on Marc here.

Thank you Marc!