Google To Offer Click-to-Call Search Ads On iPhone, Android & Palm

Jan 6, 2010 • 8:26 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

Google sent out an email to most of their advertisers a few days ago, explaining that they are launching click-to-call on mobile devices with full HTML browsers (e.g. iPhone, Android, Palm WebOS). It appears that this will be started automatically and as soon as Google launches this, I and other advertisers will have their phone numbers show up on mobile devices and be charged a cost-per-call when used.

In fact, the cost-per-call will be the same price as you would pay for a cost-per-click.

What if you do not want to participate? Easy, "remove the phone number from the business listings included in your campaigns targeting mobile devices," said Google.

Here is a picture of the email Google sent their advertisers:

Google Click to Call on Mobile Ads

Forum discussion at WebmasterWorld.

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Comments:

lakkineni

01/11/2010 08:03 pm

I am interested in how these phone calls can be measured? I couldn't find any "click type" segment in the filter views drop down. Can you? appreciate your reply.

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