The exciting topic from last night was that Microsoft is demonstrating their search engine next week at the D: All Things Digital conference. It is expected that the search engine will go live at the SMX Advanced conference a week later.

Danny Sullivan has a nice write up on what we can expect from Microsoft. There are questions about when it is launching, what brand will it go under and how it will compete with Google. Microsoft is struggling in the area of both branding the engine and making it as good as Google. So we will see how the demo works out and if it can make a dent in Google.

Time will tell. I was wrong in 2004 when I said Microsoft will beat Google even if they aren't more relevant. I actually am happy that they did not and I am happy to admit I was wrong. I am now wiser to say, let's wait and see with what happens here.

Forum discussion at WebmasterWorld.

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