The Washington Post reports that Google has sold Performics, its search marketing division of DoubleClick. Because of the conflict of interest, this was promised, as stated by Barry both here and over at Search Engine Land.

Is there surprise in the industry? Not so much. Most people consider this "fairly expected" and that Google really only needed an affiliate network.

Nobody seems particularly moved by the news reports, and they're happy that Google has ridden itself of the conflict.

Blog discussion can be read at Techmeme, our past coverage is here, and forum discussion continues at WebmasterWorld.

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