SEO Analytics: SEOmoz & Enquisite

 

The other day, SEOmoz released what they named SEO Analytics. The beauty about this package is that nothing needs to be installed on your site, all this does is watch the search space for signals on your domain. It really does not track rankings or traffic, it does however track links, search engine saturation, mentions and more. Here are some screen captures via SEOmoz:

Google Mentions: SEOmoz Analytics Google Mentions

Live Search Saturation or Index Count: SEOmoz Analytics Index Count

Google News Mentions: SEOmoz Analytics Google News Mentions

This is a hybrid of a reputation management system with SEO details. If you are looking for a purely online reputation management application, check out Andy Beal's Trackur, by the way.

Right now, the SEOmoz tool tracks "brand" mentions in Google web search, Google blog search, Google news search, and domain mentions in Google. It also tracks linkage data in Yahoo web search, Yahoo Site Explorer, Technorati, and Google Blog Search. Plus it site inclusion stats in Google, Yahoo, Yahoo Site Explorer, Live Search and Ask.com.

If you are looking for a more robust SEO specific tool that correlates your search rankings and stats with your site traffic and are willing to install tracking code, then maybe Enquisite Beta is for you. The reporting functionality in that tool is incredibly comprehensive. Here is a short list of what it can do, but you can learn more at this page:

  • Coordinate and monitor traditional marketing activities and online marketing campaigns
  • Gain valuable business intelligence to fine tune your online and offline marketing efforts and drive sales growth
  • Determine and exploit search and business trend lines
  • Compare and refine traffic patterns from different search engines
  • Discover keywords used to acquire search traffic from one engine and apply those keywords to improve performance at the other engines
  • Compare search traffic from different geographic communities to better determine and take advantage of key marketplaces
  • Monitor PPC traffic to ensure it corresponds with your pre-set campaign parameters.
  • Build your business by increasing online and offline sales conversions
  • Know your market

And of course, we have Google Analytics and many other great tracking tools.

Forum discussion at Sphinn.

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Comments:

David Saunders

03/08/2008 01:45 pm

I have used this and it's pretty damned cool!

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