Google May Improve Domain Park Ads With "Ad Grace Period"

Jan 25, 2008 • 7:49 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

Time and time again, we see complaints form advertisers and searchers that Google's domain park program is costing them time and money. Google's domain park is a way for domainers to monetize their inactive domains, by placing Google ads on the page, for searchers to then click on when they land on that page. Many advertisers dislike them and prefer to opt out of them and many searchers who land on these pages are frustrated. But Google loves them because they bring in a nice amount of ad revenue for the company.

There are now rumors that Google is adding a new policy to the domain park ads. The policy will require a domain name to be older than 5 days old for them to be accepted into the program. There is a ton of discussion building up on this rumor at Techmeme.

A WebmasterWorld thread says this change is going to kill domainers. Moderator, Webwork, said, "$70-$80 million later (2+ years at $3M/month). If Google won't touch it then will Yahoo? Stay tuned."

Should be interesting, indeed.

Forum discussion at WebmasterWorld & Sphinn.

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Comments:

nmw

01/28/2008 11:01 am

I would venture that it might kill Google before it kills "domainers". (note, however, that I am not completely sure what the term "domainer" refers to; is the registrant of rustybrick.com a "domainer"?)

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