If you're reading Search Engine Roundtable, chances are that the answer is yes. A recent Pew Internet and American Life Project study announced that up to 47% of Americans are looking for information from themselves through search engines. Similarly, 53% have used search to look into information about other individuals (co-workers, romantic interests, etc.) with women tending to look into the online histories of people they are dating.

Surprised? Not really. The question for many of us should be "how often do you Google yourself?" :)

And most of us need to be proactive generally anyway:

Ya know, Googling yourself is crucial for your OWN online brand reputation management. Yes, we're each a brand and there may be a time we may have to combat negative dialect in the SERPs.

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