Canadian Google AdWords Advertisers Change to US Dollar But Take Hit Anyway

Nov 26, 2007 • 8:09 am | comments (0) by twitter Google+ | Filed Under Google AdWords
 

A WebmasterWorld thread reports that some Canadian Google AdWords advertisers are switching their accounts to pay in US dollars as opposed to Canadian dollars. Why? Because the US dollar is now weaker than the Canadian dollar and the conversion rates are more beneficial when paying in US dollars within the AdWords system.

But to make such a change, you need to set up a new account. Most advertisers know that when you start a new account, you cannot bring over your account history from your previous account. So now this advertiser is noticing that his new account quality score for his keywords are set to "poor," but before the change it was set to "OK."

The best case scenario for this advertiser is to convince his Google account representative to transfer the account based history from his original five-year old account to the new one. If that doesn't work, migriffin has an idea:

Finally, we sacrificed an old account, moved everything over, and our account quality problems were erased instantaneously. I would recommend running only your very best campaigns in terms of CTR on the new account. Run the rest of the campaigns on the old account. After you spend enough money and achieve a high enough CTR, you'll be in good shape to start unpausing the other campaigns.

Forum discussion at WebmasterWorld.

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