Ask.com has renewed their licensing agreement with LookSmart. Via Business Wire;
LookSmart LOOK (ASX:LOK), an online advertising company, announced today that Ask.com, a leading search engine and wholly-owned business of IAC, has extended its license of LookSmart's AdCenter for Publishers through 2009. Ask.com leverages LookSmart's AdCenter as a component of its Ask Sponsored Listings PPC advertising program. Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network.
Which begs the obvious question? Will Ask.com's sugar daddy, IAC, eventually just buy this division of LookSmart?
A WebmasterWorld thread has members saying:
Like a couple of drunks leaning on each other to stay standing.
Why don't they just get married, and stop pretending they can go it alone?
Funny, but does it make sense? I guess that is up to the management team over at Ask.com.
Forum discussion at WebmasterWorld.