The Google Base blog a couple weeks ago announced that they are now requiring more fields to be filled out in your Froogle feeds (Google Base feeds). For some merchants, this is not an easy task. Here are the requirements on a generic level, but there may be more if you are within a specific product category:

* brand
* condition
* description
* expiration_date
* id
* image_link
* link
* price
* product_type
* title

You can learn more about each field and uploading instructions at http://base.google.com/base/products.html.

A WebmasterWorld thread shows that some merchants are not too happy with these requirements.

We have several thousand products listed. Our biggest hurdle with the new attributes - many of our items are hand crafted with no brand name or product id #. Expiration date? Only if our artists expire!

Forum discussion at WebmasterWorld.