Since I just wrote Open Advice to Yahoo! Regarding New Search Marketing Tool, Panama, I figure I highlight a WebmasterWorld thread that offers Yahoo! advice on their publisher network product. Here are some of the ideas from the thread:

• Ad Link Units (like Google Adsense offers)
• YPN for search and sitesearch (like Google Adsense offers)
• YPN referral links for advertisers to sign up with Overture (Like Google Adsense offers)
• Open the ad market to other countries. You can start with the other English-speaking countries, Canada, Britain, Australia, New Zealand, etc.
• Better targeting
• Option to delete old channels
• Option to enable/disable RON ads
• Quick and easy tool for management of multiple accounts ala adwords editor
• Better contextual targeting.
• Unique ads in every ad unit.
• The ability of advertisers to select which sites they'd like to advertise ("Advetise on this Site").
• Image banner ads!
• and more...

Forum discussion at WebmasterWorld.

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