As part of our pursuit at the Search Engine Roundtable to have guest appearances by top forum representatives, we have invited Nacho to guest write here. Nacho is a moderator at Search Engine Watch Forums, and is the top face behind the Hispanic and Latin American Search Marketing Industry. Nacho will tend to be writing entries here on the topic of the Hispanic industry, Local Search, and occasional link building topics. Nacho has lots of expertise in the SEM industry; both practical experience with his Web ventures and educational (or theoretical) experience with his study of the search technology.
Ignacio "Nacho" Hernandez, president of iHispanic Marketing Group, has been involved with international business, e-commerce and marketing for the past 10 years and has been targeting the U.S. Online Hispanic Market for the last 5 years. He founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Español and many others. He is a regular speaker at Search Engine Strategies Conference & Expo and a member of the Search Engine Marketing Professional Organization (www.sempo.org) and SMA-NA (www.sma-na.org) to help develop the Hispanic and Latin American divisions. He is also a Moderator for SearchEngineWatch Forums for the "Multilingual Search Markets & Non-US engines" and the "Yahoo! Paid Inclusion/Site Match" forums.
Other publications where Nacho has been quoted include: Forrester Research, SearchEngineWatch, WebProNews, MediaPost, Entrepreneur Magazine, La Opinion, AARP Segunda Juventud, El Financiero (Mexico), Reforma (Mexico) and others.
Nacho Hernandez is a well-known and highly regarded member of the Hispanic search engine marketing community and he is a master of his field. His Search Engine Roundtable blog is chock full of online marketing tips, advice and recommendations. It’s an extremely helpful resource for Hispanic and Latin American marketers or anyone looking to globalize.
Deborah Hickey Marketing & Brand Manager Search Engine Marketing Firm, iProspect