The rumors have been floating around the topic of MSN starting up their own PPC engine for a while now. It seems like last night the news was leaked by Bloomberg.com that Microsoft Plans Service to Sell Internet Search Ads. In addition the news sites and blogs are buzzing about this news, including the Financial Times, MSNBC (Microsoft's News Site, and Andy's Blog where he says ""Similar", I'd say "better", but that is all I can say without being shot. ;-)" referring to MSN PPC's engine being better then the others. An other important topic of discussion, being discussed in the forums, is that MSN has a relationship with Overture through 2006, something to keep in mind during this process, so when will MSN launch this new PPC engine?
So what are the forums saying? Well, Danny Sullivan and AussieWebmaster both agree, "I think toward the end of the year is more likely for a rollout, and I'd suspect we'd see Yahoo as a backfill until the advertisers have filled in the new program." So by year end.