We knew MSN would spend big to advertise the new engine, they even had a TV spot in the SuperBowl (I really wanted the Eagles to win). It also looks like MSN dressed up their search page for the big day.
Forum discussion at Search Engine Watch and some others listed in the entry linked to above.

Comments:
Johan De Silva
02/08/2005 02:02 pm
I find it a little arrogant of MS to presume that UK searches would find this at all interesting or relevent. There should have been a rugby ball at the time because England had been playing Wales.