Folding together search engine optimization, web site marketing and user centered design has been my mantra for the past few years. Many top SEO's in the industry have heard the drum beat and brought usability into their services, or opened up their blogs and newsletters to include usability oriented themes and news.
This Blog is one of the wise ones!
Now, Kalena Jordan and her company, WebRank Ltd, have launched an Online Search Engine College. In addition to the many SEO courses offered, content copywriting and usability will be featured courses as well.
Press Release Quote:
"Search Engine College courses are aimed at a wide target audience, including marketing executives responsible for promoting their company's web site via search engines, small business owners wanting to learn how to market their own web sites via search engines and students or unemployed persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job in the lucrative search engine marketing industry."From the inside, as one of the Tutors for the school, I can tell you that this has been lots of fun, and a huge, endeavor. Kalena not only had to create a front-end web site for the project, but find software for us to use that allows us to offer courses for study, communicate with students, give assignments, quizzes, and resources and grades.
We had to learn this software, and write our course material. Some of the courses are tutor-led, while others, such as my web site usability course, are self-study courses.
Kalena believes, as I do, that when you empower people with knowledge, they can better control the destiny of their promotion efforts and web site's future. By combining all the elements together, from SEO to user centered design, we all benefit.
For more information regarding the purpose of the online Search Engine College:
Meet the Tutors.
"Kalena’s colleagues at Search Engine College include well-known industry experts Dan Thies, Bob Gladstein, Karon Thackston, Chris Dimmock and Kimberly Krause. These tutors all have extensive search engine marketing experience and are highly qualified to lead students through the course material. Subjects available for study at SEC include search engine optimization, pay per click search marketing (including how to manage advertising campaigns on Google AdWords and Overture), web site usability, keyword research, link building and web site copywriting."
Read the entire Press Release
Sign up is now and the fees are reasonable.