How Video Content Can Hurt Your Site's Conversions

Sep 9, 2011 - 8:48 am 6 by

Video Results in GoogleOne of the best ways to get exposure to your web site is to have video rank a page of yours and lists that ranked result with a video thumbnail.

The video image thumbnails standout in the Google results and typically result in a higher click through rate.

But is it always a good thing?

A WebmasterWorld thread says not always. One SEO said:

We recently put a few videos on our site that play from our server. Google liked those and moved the positions a couple of spots higher but replaced the normal results with a video link.

The problem is the clicks dropped 50%. Our niche is for buying people who look for certain products but they are not interested in videos.

Another one backed this user up and offered advice, saying

Same thing happened to me too. I had to move them to dedicated video pages.

Create separate pages with videos that auto-play (just like a youtube page), add video-meta-tags to those pages, and create a video-sitemaps for them.

Add links to video pages from content pages (or Google might not index them). Use javascript to invoke a lightbox to play videos within the content page.

Do you find this to be an issue for you?

Forum discussion at WebmasterWorld.

 

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