Crazy week, mostly because we got a lot of information out of Google at SMX West. First, it seems we have a new Panda update. It makes sense since Cutts said the update will be sometime Friday through the weekend. He also said future Panda updates will be more rolling, which is a great thing. Matt Cutts added that the next Penguin update with be big, it is a next generation version of how the Penguin algorithm works. Google also is launching a merchant quality algorithm in 2013. Google said in the next week or two they will be targeting another link network. Webmasters don't believe Google's Matt Cutts when he said big brands aren't treated equally. But the next day, the BBC received an unnatural link warning. There was a fascinating video on how Google handles search policy - a must watch. eBay published a study showing how their Google ads don't help them. Google published a resource helping hack victims recover. Google has a new maps listing policy, no more redirects. Google Reader is going AWAL. Google had a Doodle for Douglas Adams, it was pretty cool. That was this past week in search at the Search Engine Roundtable.
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Search Topics of Discussion:
- 8 Weeks Later, Google To Release Panda #25
- Google's Panda Update Graduates To Rolling Update
- Google's Final Manual Panda Refresh Here? #25
- Google's Cutts: Next Generation Penguin Update Will Be Big
- Coming Soon: The Google Merchant Quality Algorithm
- Beware: Google To Squash Another Link Network Very Soon
- Google's Cutts: Big Brands Get Penalized Often
- Did Google Penalize BBC News For Unnatural Links?
- Video: Fascinating Panel On Google's Search Policy
- eBay Claims Google Ads Don't Perform Well; Clearly eBay Needs New AdWords Specialists
- Google Created Hacked Site Resource
- No Redirect URLs Allowed In Google Maps Business Listings
- Google Hates Me: Closing Google Reader
- Don't Panic Google Logo For Douglas Adams