Study: Stopping SEO Leads To 30% Drop In Top Rankings

A Cre8asite Forum thread has someone who conducted a small study where he claimed that those who stop maintaining their SEO campaigns saw a 30% drop in top rankings, while those who continue the campaign saw a 18% increase in top rankings.

The study was done with two groups of 10 clients. One group that continued to maintain their SEO and another group that stopped maintaining their SEO. So it was a really small sample and it was conducted by an SEO company - got that?

Here are the results:

SEO Rankings: June 2011-2012	Group A*	Group B**
Increase in #1 SEO rankings on Google	18%	-30%
Increase in Top 10 SEO rankings on Google	0%	-22%
Increase in Top 30 SEO rankings on Google	8.3%	-14%
Increase in Top 30 SEO rankings on Yahoo	15%	-2%
Increase in Top 30 SEO rankings on Bing	18%	5%

*Group A: Companies that continued SEO marketing on their websites after initial optimization

**Group B: Companies that discontinued SEO marketing on their websites after initial optimization

Would you agree that this is the case? You stop maintaining your SEO, you drop? What is maintaining your SEO really mean anyway?

Forum discussion at Cre8asite Forum.

Image credit to BigStockPhoto for SEO image